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It’s important to have all possible security features in place before you need them. Should your site ever have a breach, you will lose the trust of customers, prospects, and search engines – all on top of potential financial liability. Avoid such a debacle by setting up a safe and secure site today.
At Jump Suit Group, we create websites for independent insurance agencies that are built with security in mind. On the back end, we take care of everything to make your agency’s site as secure as it can be. Our websites include:
Building a secure backend isn’t enough, though. While your site has to be secure, it also has to look secure on the front end. Even if you have all of the measures listed above in place, customers will be less likely to volunteer their information unless your site appears safe to use. That’s why we design all sites to look and feel secure, too.
Best of all, we worry about security for you so that you can focus on what your agency does best: providing great insurance service. We have both the hardware and software you need to run your agency’s site safely at full speed. With us, you’ll have all of the security features that the direct writers have, yet still be able to maintain your personal customer relationships.
Building a site that both is – and looks – more secure often leads to an increase in both the quantity and quality of leads that a site generates. When visitors believe your site is secure, they’re more likely and willing to leave information. Not only can your site get information from more visitors, but you’ll also be able to gather more detailed information that your producers can use to close deals on qualified leads.
While there are many factors that visitors may take into account when evaluating a site’s security, one of the most important is the padlock that comes with an HTTPS protocol. Visitors know to look for the padlock, and they’ll often only provide information if they see it. At Jump Suit Group, we’ll take care of getting this protocol, and monitor all other features to keep the site safe.
We are proud of our flawless security track record. We have never had a data breach ourselves, but we know how to recover from them quickly as we have had to help agencies recover from past breaches. Since we only work with trusted vendors and follow the latest advancements in web security, you can trust us to protect your agency’s website. We’ll make sure it is as secure as possible and that your visitors know their information is heavily guarded.
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The real return on content comes with the leads it generates, and the more solid the content, the more solid the leads. Since the lead-generation process begins with quality content that’s designed to answer people’s questions, any leads that content generates are pre-qualified leads.
The people who contact your agents have demonstrated legitimate interest. They found your content valuable because it answered some of their questions, but they will often have more inquiries that the content didn’t address. Whether their remaining questions are on how much a policy would be, or what a particular coverage includes, it’s the agent’s job to provide answers, and suggest products to help. The better your content, the more trust a customer will have in doing business.
Quality Content Requires Constant Research
Creating quality content, however, requires constant research and improvement. Identifying what topics people are searching for and how to reach them with the answers they need calls for a data-driven analysis that is always looking for ways to improve. Such a solution involves analyzing:
This is precisely what we do at JSG. Our team of analysts works closely with our content creators. Together, we transform research into posts with concise writing and rich media that makes our clients stand stand out from the pack.
address. Whether their remaining questions are on how much a policy would be, or what a particular cover- age includes, it’s the agent’s job to provide answers, and suggest products to help. The better your content, the more trust a customer will have in doing business.
